Technology & Tourism Thursday - Digital Piracry

I was recently asked to review some articles on digital piracy.  It made me think of the last one, I wrote on the subject.

Pan, B., Li, X., Zhang, L. & Smith W.W. (2007). An Exploratory Study on the Satisfaction and Barriers of Online Trip Planning to China: American College Students’ Experience.  Journal of Hospitality and Leisure Marketing 16(1-2) 203-226.

Digital piracy is a persistent and pervasive problem for society. Based on both the general theory of crime and deterrence theory, this study investigates the role of self-control, perceived severity of punishment and perceived certainty of punishment in predicting digital piracy behavior as well as self-efficacy. The results of the study show that risk-taking and punishment certainty are strong predictors of digital piracy behavior. Self-efficacy is also significantly related to punishment certainty and digital piracy behavior. Implications of the study for research and practice are discussed.