The Tenure Journey...My First Article

As this is my tenure year, I thought it would be fun to reflect and show my work to date.  So over the next few weeks, I am going to submit to you some of my favorite pieces of work.  Let's start at the very beginning, it is a very good place to start with my first journal article.  It has been cited by 14 other authors and is a neat piece of research.

Canadian domestic travel behaviour: A market segmentation study of rural shoppers

1. Barbara A. Carmichael and
2. Wayne W. Smith

Abstract

Rural shopping is emerging as a tourism market that is under-researched and offers potential for the economic development of rural regions. Therefore, the purpose of this paper is to investigate the role and importance of the domestic rural shopping market in Canada as a ‘niche’ market in rural tourism, and to provide a description of the characteristics of rural shoppers. Secondary data analysis of the domestic Canadian Travel Survey (1998-2001) reveals that there are many rural visitors who also participate in shopping, and that rural shoppers display different characteristics from average Canadian domestic travellers. Market segmentation using cluster analysis identifies five activity-based groups that differ on the basis of demographics and trip characteristics.